As legends in the condiment game, Heinz don’t often tinker with a winning recipe – but that’s not stopping them from adopting a greener approach to their famed packaging. Taking to the iconic Ketchup bottle, the brand has teamed up with eco-friendly packaging experts Pulpex to design and develop a paper-based, renewable and recyclable solution made from 100 per cent sustainably sourced wood pulp.
It’s still only in its prototype stage, but the cutting-edge bottles could pave the way for more sustainable packing formats in years to come. Pulpex claims that the carbon footprint of its bottles is materially less than glass and plastic on a bottle-by-bottle basis. Once used, they are also expected to be widely and readily recyclable in paper-waste streams.
‘Packaging waste is an industrywide challenge that we must all do our part to address,’ says Kraft Heinz CEO Miguel Patricio.
‘That is why we are committed to taking steps to explore sustainable packaging solutions across our brands at Kraft Heinz, offering consumers more choices. This new Heinz bottle is one example of how we are applying creativity and innovation to explore new ways to provide consumers with the products they know and love while also thinking sustainably.’
So, when will we see these new bottles hit supermarket shelves? Probably not anytime soon, as there’s still plenty of R&D to do with the prototype. However, the next step will be assessing performance, before testing with consumers and bringing the bottle to market.
‘We are delighted to work with Heinz to bring our patented packaging technology to such a famous name in food and are excited about the potential of this collaboration,’ says Scott Winston, Pulpex CEO.
‘We believe that the scope for paper-based packaging is huge, and when global household names like Heinz embrace this type of innovative technology, it’s good news for everyone – consumers and the planet.’
Ultimately, the Kraft Heinz Company wants to make all its global packaging recyclable, reusable or compostable by 2025, with the target of net-zero greenhouse gas emissions by 2050. Now that’s what we call sauce-tainability goals!